LINKEDIN TIP #1: COMPLETE YOUR LINKEDIN PROFILE:
• Adding your picture (make it a clean and professional please).
• Add a compelling summary
• Give and receive a few recommendations
• Update your current and past work experiences (this will be a HUGE factor in a future tip)
• Add your Hobbies
• Add your Interests
• And so on…
Completing your profile makes you seem more consistent in your actions. *Note: These principles will make or break your entire LinkedIn experience.
Protips: Check your industry linkedin account and get some more idea about what you need to add more.
LINKEDIN TIP #2: WRITE ABOUT YOURSELF AND WHAT YOU DO:
your headline will be seen first, so make sure you tell the viewer two things:
1. Who You Serve
2. How You Serve Them
Check out some good example for your reference in linkedin it self.
Something like this:
“I Help Entrepreneurs Save Time, Energy, and Money by Providing a Cost Effective Web Strategy and Online Marketing Plan”
Be more specific so more targeted audience that will reach out to connect with you and ask you to help them. It’s pretty amazing how YOUR profile can be the first result for words like “advertising” “sales coach” “social media” “product developer” and so on.
LINKEDIN TIP #3: SUMMARIZE YOUR LINKEDIN PROFILE:
Your LinkedIn summary is the part that tells YOUR story (i.e. your skill set, what you have to offer, how people can work with you, etc.)
Check this blueprint for summary:
• Start with your intro paragraph stating who you are, your passions and your goals. This doesn’t have to be long, but get people interested in you as an individual (remember, we do business with those we feel we Know, Like, and Trust).
• Create a new paragraph and tell people exactly who you help.
• Create a new paragraph and tell people exactly how you help them.
• Create a new paragraph and tell people how to contact you.
Remember to keep it simple, personal (yes personal, this is not a resume… it is a SOCIAL networking site so make it social!). If you do this you will be achieving your goals in no time my friend!
LINKED TIP #4: CUSTOMIZE YOUR PROFILE:
It worries me when people do not customize their website links on LinkedIn. Why? Because if just doesn’t look right and you are not giving yourself the best chance to achieve your goals. Avoid using something like this:
* My Website
* My Website
* My Company
Make sure you use something more like this:
* Learn about my projects
* Follow My Tweets
* Get Free Articles
Having more of a “Call to Action” so you get more quality leads for your business.
LINKEDIN TIP #5: GET CONNECTED!
Here is what I want you to do:
1. Import all of your contacts into LinkedIn: Import from Gmail, Outlook, Hotmail, yahoo and gather up all of your excel spread sheets and add them to your personal network on LinkedIn.
2. Send a mass personalized message: This message lets them know you are updating your LinkedIn profile and that you would love to connect with them. By increasing your 1st degree connections you are actually expanding your 2nd and 3rd degree network… i.e. bringing you more opportunities for people who don’t know you, to pay you MONEY! Therefore, add your current contacts to your LinkedIn profile, and start enjoying when people contact you out of thin air and help you build your business.
LINKEDIN #6: GET RECOMMENDATION FROM YOUR CONNECTIONS:
I already know you understand this, but when someone you trust recommends someone to you, you are more than likely to believe that person has a lot of value because you respect the person vouching for them isn’t it? This is true with getting recommendations on LinkedIn. The more recommendations you have, the more valuable and sought after you become because of all the trusted professionals who have vouched for you. How do you get lots of recommendations? You do this by giving a lot of quality recommendations to those that you can vouch for upfront, without asking for anything in return.
LINKEDIN TIP #7: THE POWER OF GROUPS:
The best part about being a member of LinkedIn groups is that you can contact each member for free.
LINKEDIN TIP #8: Target Your LinkedIn Connections using Facebook Ads & Google AdWords Email Retargeting:
LinkedIn Ads are quite expensive than Google AdWords and Facebook. However, there’s a better option. Export your LinkedIn connections’ email addresses and upload to Facebook Ads Email Retargeting or Google AdWords’ Email Remarketing. That way you can show your offerings to people who already know you.
